Custom UI & Unique Navigation
An attractive user interface (UI) inspires more confidence among the users of your website. Great UI secures more business. It will please them aesthetically. It draws the user's attention to a certain element. A great UI should reflect the personality of the brand in order to stand out from the competition and provide users with a delightful experience. Most established companies have a step in their project flow specifically designed to detect and eliminate potential usability issues. This step is called wire-framing or prototyping. A wire-frame is essentially a schematic, a blueprint or pencil sketch of the website's content. It typically has no design elements or color; rather it focuses on substance. The exclusive focus is on content, structure, flow and functionality without other visuals to distract the eye. Understanding your customer's online behavior gives you insight into what works and what doesn't. Some of the most basic and proven usability tips include proper use of taglines, intuitive navigation, concise content, and strategic use of visuals. Avoid confusing features or functionality. Research conducted by HubSpot.com reveals that when asked about the most important factor in a website, over 75% of respondents stated they rank ease of finding the information at the top. If you construct your website in a manner that's too complicated to navigate, produce content too difficult to comprehend, or design functionality too cumbersome to use, your website will not meet its objectives, and you will lose business.
Design a user-friendly interface lies in proper planning and thorough testing. Web Accessibility refers to the practice of designing websites that can be accessed and used more easily by people with varying levels of ability. Successful corporations are always customer-oriented at their core. If you help your customers solve a problem or address their pain, they will love the website and reward you with their business. If functionality is added at the expense of ease of use, you will certainly lose more than you will gain.